Isn't that subjective, a beautiful booth? Whether a visitor likes the art is indeed subjective. But a beautiful and good presentation of the art is much less so. An attractive and well-appointed booth contributes to successful participation in an art fair.

First and foremost for the exhibitor, but also for the fair as a whole because beautiful stands are also better appreciated by visitors. To stimulate this, 10 most beautifully decorated stands at the EuropArtFair 2025 were rewarded.
These are them (click on a photo for a larger image):

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